SEO Basic Concepts
These are the basic SEO concepts for what really matters. The idea is replicate these concepts over and over again on each of the website for all the different keywords we are targeting.
Title Tags: Always use the keyword you are targeting in your title-tag. If I am targeting more than one keyword in that particular section then I will put in first place the keyword that has higher importance and then place the others in descending order of importance.
Meta–Tags: Always use in your meta-keywords tag the specific keywords and important variations that you are targeting. This needs to be done in each section For the meta-description tag always use a concise and keyword rich description of what you are promoting in that section. This will be the description that search engines´ spiders will index and show as the description on the SERPS.
H1, H2 Tags: Always include your desired keywords for each section in H tags acting as headers. Instead of just inserting an image with the keyword do insert an H1 tag that includes the main keyword you are targeting in that section.
Always include an About US, a disclaimer, a contact us & privacy policy in your website. This will provide higher levels of trust to your visitor and also to Google thus enabling better positions.
If possible, have your code validated. Although it´ s importance in the general ranking algorithm equation is not that much significant compared to other variables, it helps. If having your website´ s code validated and W3C compliant is a realistic option, then do not hesitate to embrace it.
Do NOT copy content from other websites. DO NOT use exactly or almost the same content on different pages within your website. Google works with a duplicate-content filter thus decreasing your websites value and even penalizing you if it finds extensive usage of duplicated content. Google likes unique original content so it is always better to work under their rules. It is easier to scrape content but its benefits will not last in the long term. Generating unique quality content for your specific niche is paramount to success.
Do NOT get links from link farms, blog farms, low-valued websites, banned domains. Try to work according to Google´ s guidelines.
Always use the keyword you want to target in a specific section as anchor text when receiving links from other websites. In order to increase your rankings for that keyword on search engines you have to make those links count. That means you need to use that particular keyword as the anchor text in the text link.
Have your keyword density for each section between 3 to 7 percent. This means that you have to keep the content-density in this range on that particular page in that level for the keyword to register with the indexing spiders.
Always include your most relevant keywords for each pertinent section within the footer.
Have a complete sitemap that will enable each Search engines spider to crawl your website in entirety. Link to each section of your website using the keyword you want to rank for as the anchor text as the link to each section. When updating your website, submit your XML sitemap version to Google´ s Webmaster Central for indexation purposes.
Each time you use an image use the alt tag to describe the picture to the search engine spiders. It is important to include the most relevant keyword for that image. Search engine spiders do not classify images as content. In order to have the images indexed this must be done. Do it in a way that it includes your main keyword thus providing value in terms of SEO.