Social Media Optimization
Social media optimization (SMO) is a set of group of strategies for generating publicity and targeted website traffic through social media. Online social networking communities and content sharing websites. Methods of SMO include adding RSS feeds, blogging and incorporating third party community functionalities like Facebook, Myspace, and Youtube.
Social media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati
Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Social Media is the new frontier of the Internet and offers an exciting way to generate publicity for your business. Social Media Optimization is something you cannot afford to ignore. SMO is all about making something easy to spread, which has traditionally been described as word-of-mouth advertising. Net Link marketing can consult or execute and fully manage and SMO campaign for your organization.