Behavioral Testing
It sounds obvious: optimize for the right audience. But if you don’t target your testing efforts, or you don’t target based on the correct attributes, you may be missing the mark and optimizing for the wrong audience.
Go beyond demographics.
While some segmentation is better than none at all, demographics tend to be weaker predictors of future behavior than more dynamic behavioral characteristics - the real actions someone takes during a visit to your site. So when optimizing for a behavioral objective, such as “Proceeded to Checkout,” you’ll see more reliable results faster by focusing your testing on those visitors who are in the appropriate behavioral segments.
Bring precision to the process.
NetLink Marketing gives marketers a new level of control over targeted content delivery. You can quickly and easily segment your traffic based upon the attributes that will ensure that your test results will reveal the most effective changes for your site. Moreover, with NetLink Marketing’s advanced ad hoc segmentation functionality, you can easily identify subsets of users within a test that exhibit similar attributes or behavior — giving you the ability to discover how the different market segments are impacted by each test. Target visitors based on:
- Specific actions taken during a visit, such as viewing an article, completing a purchase, or abandoning a shopping cart.
- Historical details such the recency, frequency and monetary value of previous purchases and transactions.
- Origin of their visit (e.g. Google PPC ad, or a specific ad creative.)
- Time of day / day of week of their visit.
- Language (e.g. English, Spanish, French, etc.)
- Browsing device, including WAP/mobile devices.
Putting it all together.
NetLink Marketing allows you to target your tested content using a combination of static and dynamic criteria so you can focus your optimization on the right audience. And, of course, with NetLink Marketing, behavioral targeting criteria can be created and modified without IT involvement and without making any changes to your site.