Search Engine Optimization
Search Engine Optimization (SEO) is a scientific practice of preparing a web site to reach its highest possible ranking in natural search engine ranking results. It is a highly technical process that combines web programming, content writing, link building, information organization and call to action sales messages in perfect harmony. Search Engine Optimization is a blend of many variables that are designed to supply search engine algorithms with the reasons for why your site best answers the users search query.
Top rankings in the major search engine and directories can be achieved, however the effort needed may be out of reason. Organic search engine ranking results change weekly, due to the immense amount of competition that exists. Maintaining a top organic position ranking requires constant keyword monitoring, content supplying, and link building. Search Engine Optimization competition never sleeps as your rankings are constantly being challenged.
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What essential components contribute to my search engine optimization strategy?
- Domain name age
- Key words in domain name
- Web page content
- Keyword analysis and selection
- Meta tag development and implementation
- Link popularity integration
- Web page submission order and sequence
- Valid tableless web coding
- Sitemap
- Directory development
Why should I care about SEO?
Search Engine Optimization clears and maintains a path for search engines to connect you to your target audience. Search engine results can be extremely positive or extremely negative. The perception that search engine ranking portray of your business can make the difference between adding a new customer and losing a new customer.
Studies have revealed that 70% of searchers click on natural or organic listings. But with Google, that jumps to 87%. Nearly 50% of all searches are done on Google — more than half, if you add in AOL, which displays Google search results. So, do the math. Of 1000 searchers, 555 (55.5%) will use Google or AOL, and 483 (87%) of these will click on links that are not “sponsored”. Of the remaining 445 non-Google searchers, 311 (70%) will choose organic listings over paid. Altogether that’s 794 out of 1000 searchers! Who wants to pass up that many visitors? What’s more, research last year showed that 60% of searchers click on one of the top three organic listings if it interests them.
What do links do for me?
Inbound links to your website act as a vote in the eyes of the search engines. If your website has several other websites linking to it the search engines view you as an authority on the topic and promote your website with better positioning. The ongoing maintenance of search engine optimization has a lot to do with the quest for new inbound links. However, it is important to note that not all links are created equal. Some inbound links have more legitimacy in the eyes of the search engines and ultimately carry more weight. There are also links that do not benefit your strategy at all and there are even links that can harm your search engine optimization strategy. A link campaign should be customized to fit your practice specifically. For more information on link campaigns click here.
Why should I hire Net Link Marketing to optimize my site?
The answer is simple.