Paid Search Media Management
We Handle All the Details
Your Paid Search campaign management services with NetLink Marketing include:
- Complete and customized setup of all Paid Search campaigns
- Detailed progress reports
- Keyword selection to choose high ROI keywords
- Fully customized ad copy creation
- Complete integration, including CRM integration, with web analytics to directly track progress
- Monthly budget analysis and recommendations
- Cost-effective management of all campaigns
- Data analysis and recommendations for you to use in your other marketing programs
- Auditing to ensure that your campaign is performing its best
- PPC training that will educate your team about the industry’s best practices
Your Benefits
Paid Search advertising with NetLink Marketing provides a variety of critical business benefits, including:
- Rapid gains in leads and sales within your target markets
- Maximizes the return on your monthly Paid Search investment
- Dramatic increases in qualified visitors to your site
- Precise metrics to test, analyze and optimize keywords and keyword phrases for your site
- A large number of keywords generated based on search volume and competitive analysis
- More time to spend on other mission critical activities, with the assurance that the PPC advertising will be professionally managed
- Accelerated ROI, with costs tied directly to performance
- Improved customer relations
- World-class Paid Search management to create more revenue, faster
Let NetLink Marketing handle all your PPC campaign needs, from full management services to innovative, one-time offerings. NetLink Marketing’s suite of PPC services will bring you qualified leads, higher sales, and success you can measure.
The Big Three
Google AdWords
Google sells sponsored listings that appear above and to the right-hand side of its regular search results, these listings are called Google AdWords.
Paid search programs allow site owners to “bid” on the terms they wish to appear for. You agree to pay a certain amount each time someone clicks on your listing. This is why sponsored listings are referred to as “pay-per-click” (PPC) or “cost-per-click” (CPC) advertising.
Google AdWords ranks sponsored listings based on a number of variables including the CPC (bid price), click-through-rate (CTR) and landing page quality. This page explains how ads are ranked in more detail.
If your goal is to build visibility on search engines quickly, then Google AdWords is an essential option to explore. It can put you in the top results of many major search engines within a short period of time.
Google distributes its paid ads to other partners, with some major sites listed on the Search Engine Results Chart . This provides you with exposure to more potential traffic. When setting up an AdWords campaign, you may choose to have your ads appear in the Search Network and/or Google’s Content Network (AdSense), or you may opt-out of either.
It is worthwhile for anyone to open a Google AdWords account and experiment with how paid listings may help drive traffic to a site, or use the service as a keyword research tool. Google’s self-service AdWords program charges a per-click fee, in addition to a $5 activation fee, but there is no minimum monthly spend.
As you continue to participate in paid search advertising, you may find that the editorial or “free” listings generated by your submissions to directories and crawlers have kicked in. While some marketers elect to eliminate their paid search ad spend when this happens, you may find that you want to continue spending, or perhaps even increase your budget, to target terms for which you don’t receive good editorial placement.
Yahoo Search Marketing
Yahoo Search Marketing (YSM), formerly Overture and GoTo, also allows sites to “bid” on the terms they wish to appear for.
Up until the recent “Panama” improvement, YSM ranked sponsored listings based on cost-per-click. For instance, if you wanted to appear in the top listings for “running shoes.” You might agree to pay 25 cents per click. If no one agrees to pay more than this, then you would be in the number one spot. If someone else later decides to pay 26 cents, then you slip into the number two position. You could then bid 27 cents and move back on top, if you wanted to.
Yahoo Panama brings YSM’s ranking algorithm for paid ads more in line with Google by considering additional variables such as click-through-rate and landing page quality.
If your goal is to build instant visibility on search engines, Yahoo Search Marketing is an excellent option to explore, putting you in the top results of many major search engines within a short period of time.
Again, it is well worth it for anyone to open a YSM account and experiment with paid listings. An account requires a $5 minimum deposit, and you set your own daily budget. By carefully selecting targeted terms, you can stretch that money out for one or two months and get quality traffic.
As with Google, you may wish to eliminate your ad spend or continue for terms not receiving good editorial placement once your initial deposit has expired.
Microsoft adCenter
Microsoft adCenter launched in May 2006. Like Google and Yahoo, it allows advertisers to “bid” on the keywords they wish to have their ads show up for. The system uses what is called the “black box” bid and ranking method, similar to the way Google and now Yahoo determine Cost Per Click (CPC).
The CPC is a combination of how much you are willing to bid (max bid) and your Click Thru Rate (CTR) in comparison to the others bidding for that particular keyword.
Upon launch, adCenter distinguished itself from competitors by being the first to offer geographic, demographic and daypart targeting. It requires a $5 service fee for account setup. After that, you pay the cost of the clicks.
Bidding starts at $0.10 minimum. Sometimes $0.05 bids go through. You can increase your bid to reach a targeted audience through Targeted Bidding. This allows you to target based on (1) users in a specific geographic location, (2) users searching on specific days of the week or during specific hours of the day or night, and (3) users of a specific gender or age.
While initially pleased with adCenter, marketers would like to see more traffic. The consensus is that traffic performs well and is growing but is still not at the level of other search engines.