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ROI tracking

NetLink Marketing ROI tracking reveals which advertising campaigns bring you paying customers, and which do not pay off. NetLink Marketing ROI tracking is built on PHP and MySQL technology, that makes it fast, reliable and inexpensive. With this application on your web site you can track all forms of online advertisement, including pay-per-click listing, banner, link in direct mail or newsletters, sponsored listings etc. For pay-per-click searches (as Google AdWords, Overture), you can track keywords along with advertisements.

NetLink Marketing ROI tracking provides real-time reporting that brings each of your advertising to conformity with the campaign origin, containing unlimited number of actions. All campaign actions are divided into two types —purchases, actions that brings you direct income — like ordering a product for example, and intermediate actions like filling out the questionnaire, visiting your product demo page or sending you an information request.

Finally you will be able to find out what makes your site visitors convert into clients — no more waste of time, effort, and money. With NetLink Marketing ROI tracking every spent dollar will dramatically increase your profitability, longevity, and marketing punch.

Measure online ad performance

Tracks how many visitors, leads, clients and sales you receive from each advertisement or link.

Conversion tracking

NetLink Marketing ROI tracking shows visitors-to-leads conversion, leads-to-client s conversion and visitors-to-clients conversion for each advertising campaign or link. Most targeted ads will give the highest conversion, and you may think of expanding them. Ads with the lowest conversion should be revised.

Advertising ROI Calculator

For each product you sell, and for each advertisement NetLink Marketing ROI tracking calculates return on advertising spending. In other words, NetLink Marketing ROI tracking shows how much revenue you receive per advertising dollar. Thus you will know which ad campaigns are more profitable to invest, and which campaigns should be revised.

Determine keywords know which keywords are converting to sales

NetLink Marketing ROI tracking tracks keywords used by visitors to find your web site (works for Google AdWords, Overture, Yahoo, MSN and other PPC searches). The report shows how many people who visited your site (subscribed to your newsletter, bought your product, or did any other actions) used predefined keywords. Thus you will see which keywords give you the biggest share of clients among visitors.

Set up visitor actions you want to track

NetLink Marketing ROI tracking tracks actions of visitors on your web site. Example actions are: product purchase, subscription, contact through a web form, any other form submission, visits to chosen web pages. You can set up as many action as you need. Use actions to identify where potential customers leave your site without making a purchase.

Complete financial report

You will be provided with detailed information about your expenditures and incomes per each visitor, each action and each campaign.

All forms of online ads are supported

NetLink Marketing ROI tracking can track all forms of online advertising: pay-per-click (ppc) ads and keywords, banner and link placements, links in direct emails and newsletters, email promotions.

No limit to number of ads to track

There’s no additional charges for tracking more campaigns. You can have as much as 10,000 online ads, grouped and sorted for convenient use. NetLink Marketing ROI tracking will report to you essential results for each ad campaign.

Unique and total clicks statistics.

You can get the statistics for unique visitors and general traffic for each campaign or action tracked by the ROI Tracking Pro.

Client statistics

The NetLink Marketing ROI tracking collects statistics on all clients - paying visitors, by each sale action and advertising campaign and calculate your visitor to client conversion ratio.

Lead statistics

Collect leads statistics. First, determine what actions a visitor should perform on your web site to qualify as a lead. That might be a visitor who sent you an information inquiry, watched the demo, or asked a presale question via a web form. Paste auto-generated action code into your web page, and enjoy reading statistics on your leads: total number of leads for each for each campaign, visitors-to-leads ratio, leads-to-clients ratio, share of leads for keywords (for PPC search engine campaigns only).

Cookie based tracking system

Script tracking system is based on cookies technology. You can configure the time when cookies will expire. For example, if one person clicked on your ads three times within an hour, NetLink Marketing ROI tracking will count three clicks as one, provided that you configured cookies expiration date.

Advanced filtering and sorting options including filtering by date range.

With NetLink Marketing ROI tracking you get daily, weekly, monthly or annually statistics for your advertising campaigns in real time. Date range select is supported. Filtering by campaign name and sorting data by any parameter on your choice is also available.

Technical features of ROI Tracking Pro

Intuitive and friendly interface

Intuitive visual interface allows you to administrate the product from any location with web access. You can also set the interface resolution according to your monitor settings.

Database data storing.

NetLink Marketing ROI tracking is developed in PHP and uses a MySQL database to store all data.

Charts

Comprehensive set of charts (pie chart, line chart, histograms) to illustrate performance of your advertising campaigns.

No traffic limitations

The NetLink Marketing ROI tracking provides affordable ROI statistics to small, medium and big size businesses. One script can handle unlimited amount of campaigns/actions.

Multifunctional campaigns and actions management

Convenient and easy-to-use web interface of admin area supported with step-by-step wizards will help you to modify any existing campaign or action in no time.

Export to CSV format

NetLink Marketing ROI tracking exports your reports to CSV format using a determination symbol on your choice. Having your data in CSV you can import it to virtually any statistics software.

Print function

Print out any report using NetLink Marketing ROI trackinginterface. Thus you will always have a hard copy of an important report at hand.

Flexible script configuration

You can configure NetLink Marketing ROI trackingto meet your personal business needs by configuring the rules for report creating and tuning the Web interface.

Password protected access to admin area.

NetLink Marketing ROI tracking is protected by password to avoid any unauthorized data or configurations changes, or data drain.