Phone call tracking
Phone calls still are the primary revenue driver for local small and medium sized businesses. Almost $100 billion dollars is spent on local advertising each year with 11.5 billion phone calls between prospective customers and local businesses generated as a result. These numbers are increasing each year and continue to be the primary driver of the more than 90% of transactions still completed in person at local service or retail outlets3. Our solutions connect consumers, searching online for products and services, to the local businesses that provide them. Call-based advertising solutions are a needed extension to other advertising and lead generation campaigns done by businesses.
Call monitoring and tracking
Our call tracking services track all incoming calls, clearly deciphering the exact marketing source to increase marketing effectiveness.
Our call tracking systems will help lead prospects through your sales process, resulting in increased conversions and revenue for your business. Every call can be recorded ensuring sales effectiveness and allowing improvements to customer service. You will have access to real-time reporting through our web interface so you will know immediately how your staff is handling
calls and how well each one of your advertising campaigns is working.
How it works
Order 1-1000 different local or toll-free numbers instantly (vanity numbers available).
Place a separate number on each advertising campaign or website.
Callers dial the number which is automatically routed to the business’s
normal phone number.
Details of the call including call duration, the caller’s geographic location, and time of day are tracked.
Optional recording of inbound calls can help management assess and improve the company’s sales process, personnel and identify new areas of opportunity.
Ad campaign tracking
Our services will allow you to track e
very ad with national toll-free, local or custom vanity numbers. We automatically capture each caller’s information so you will never miss a lead.
You will be also be able to see which keywords are being used, which ads are generating the most phone leads, as well as turning those leads into sales.
The benefits of ad campaign and tracking
- Cost-effective way to measure your complete ROI (Return on Investment) from each advertising campaign.
- Analyze duration of call, time of day and geographic location of each caller to help target future adjustments on advertising campaigns.
- Quickly measure call volume and lead quality.
- Capture data on all missed calls by receiving instant email notifications containing the caller’s phone number.