
The internet does not provide a detailed road map of how a consumer found themselves on your website or what exactly compelled them to contact you but you with the right systems set in place you can get pretty close. The day of simply asking your consumers how they found you is coming to an end. When you have invested in a robust internet strategy and you are found in a variety of different places across the web a consumer’s response “I found you on the internet” is just not enough to track the success of each individual investment. We recommend the use of tracking websites accompanied with tracking numbers to scientifically identify your users, phone calls and email leads.