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Brand Identity
Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. We work closely with our clients to establish, develop, and maintain the brand experience The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.
A brand owner has a mission statement for how they want consumers to perceive the brand - and by extension the branded company, organization, product or service. We seek to bridge the gap between the brand image and the brand identity to bring our clients mission state to reality
Brand identity is fundamental to consumer recognition and symbolizes the brand’s differentiation from competitors. Contact us today to discuss your branding ideas, questions, or goals.
Branding Approaches
- Company name
- Individual branding
- Attitude branding
- No-brand” branding
- Derived brands
- Brand extension
- Multi-brands
- Own brands and generics
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