Ads
Traditionally the term “display ads” was associated with billboards or classified advertising sections in the newspapers, magazines etc. The term now applies to ad space appearing on any website across the internet. Often referred to as banner ads, they give the advertiser the ability to use images or animation to entice their audience rather than plain text ads. There are an overwhelming number of options in this realm. Success with display advertising is associated with identifying your target audience, the ad creatives and landing pages.