Yomego’s Successful rebranding

Branding has become a part of our daily existence. Companies (corporate branding and product branding), publick authorities (public branding and country branding) or the cultural sector (cultural branding) all use branding to make their product more visible. It goes without saying that this involves making choices.

Brand or image issues can be caused by restructuring, take-over or merger. Before starting the design process, we first analyse the current situation thoroughly. This results in solid advice on which communication srategy to follow but also which design strategy. Sometimes, to implement a new strategy, the design does not need changing.